This weekend is the promised Kite Jam hosted by Richard Branson, a kite boarding festival with top kite boarders from around the world who will challenge the big winds, big waves, and one another.

The event starts Saturday, Feb. 27, with a VIP party and fashion show sponsored by Billabong. On Sunday, boats will begin shuttling guests and competitors to Necker Island, Branson’s luxurious, no expense spared, private playground. That island will serve as the base of operations for the week, with contests and other events taking place there and on several surrounding islands.

The actual competitions get underway on Monday, March 1, with daily races and freestyle events lasting throughout the week, culminating with a pro rider showdown on Friday, March 5. In addition to the various competitions, there will be regular kite clinics, with instruction, plus awards ceremonies, luncheons, and parties.

Prices for the week-long event begin at $25,400 for a single room in the Necker Island Great House and run as high as $28,350 for the Master Suite, with several other options in between. The prices are all inclusive, granting access to all the events, meals, and drinks.