The British Virgin Islands will be a contributing destination sponsor for the 2009 Bank of the West Classic Tennis Tournament. While the top 32 female players compete in the first ladies tournament of the Olympus U.S. Open Series, the British Virgin Islands will be represented as the premier destination in the Caribbean.
The tournament starts today in Stanford University, Palo Alto, CA, featuring top players like Maria Sharapova, the Williams sisters, Elena Dementieve, and Jelena Jankovic. The west coast market (specifically including the San Francisco and Bay Areas) will be represented by 35,000 well-cultured, diverse and affluent attendees. The Bank of the West Classic is a locally attended and internationally televised event, which draws an audience of tennis enthusiasts who enjoy travel to exotic destinations.
The BVI Tourist Board North America Marketing Office will promote the islands through exposure and interaction with tournament attendees in a hospitality lounge, offering last chances on ‘Summer of Savings’ deals, answering any questions about the islands, and encouraging guests to enter in the sweepstakes drawing to win a trip to the BVI.