Coldwell Banker On Location, the brand’s YouTube channel focused on listing, community and agent profile videos, continues to redefine the use of video in real estate. Just 11 months after launching in May 2009, Coldwell Banker On Location has drawn 1 million channel views.
Since Coldwell Banker Real Estate launched their brand channel on YouTube to debut Coldwell Banker On Location, the site has more videos on its YouTube site than any other real estate brand.
‘We believe that video plays a major role in the home buying and selling process,’ said Michael Fischer, senior vice president, Marketing, for Coldwell Banker Real Estate LLC. ‘There is no other medium that can showcase the personality of a home and agent more effectively than video. And our agents, from all corners of the world, have responded by posting more than 11,000 videos to date. Clearly, Coldwell Banker On Location has set a high bar for video use in our industry, but more importantly home sellers are starting to expect video as a part of the marketing portfolio of a home…Video is now a mainstay in real estate and consumers are proving this to be true.’
Take a look at our Curacao site – On Location is available, and stay tuned for videos to be uploaded by our agents.