According to RISMEDIA, Coldwell Banker Real Estate LLC has rolled out its multimedia 2009 marketing campaign, which highights ‘the company’s experience and innovation, while offering consumers messages of hope about the future of real estate. Elements of the campaign will appear across a wide range of mediums, including television, print, online and mobile devices.’
The first spot, Iconic Homes, features exceptional properties, from the White House to Frank Lloyd Wright’s Fallingwater, highlighting diverse architectural styles which can be called home by many different types of owners.
The new ad directs viewers to the Coldwell Banker web site, for information on the $8,000 federal tax credit for first-time home buyers in the U.S.
‘Consumers are empowered by technology and the wealth of information available online, yet also value collaboration with a knowledgeable real estate professional,’ said Michael Fischer, senior vice president, marketing, Coldwell Banker Real Estate LLC. ‘Along with reaching consumers on an emotional level, these new commercials highlight how we provide listing information to consumers anytime and anywhere they want it. In addition, we have the flexibility to change the end tag to communicate key information to the consumer about the real estate market – literally as it is happening.’