The British Virgin Islands will be featured in the international television programme, Affordable Caribbean, scheduled to be aired October 10-11 on the Travel Channel.
The film crew from the television programme has been out and about throughout the Territory, capturing and covering where to stay and what to do for tourists visiting the BVI.
‘On behalf of the British Virgin Islands Tourist Board, we are pleased to welcome the Affordable Caribbean filming crew to our beautiful destination,’ said Myron Walwyn, Chairman of the British Virgin Islands Tourist Board. ‘This project is another opportunity to show the full complement of our amazing range of accommodations, from our small hotels and intimate inns and villas to our luxury resorts, private islands, and yacht charters.’
As reported by BVINews, ‘The television programme itself is just one piece of a larger promotion also involving Caribbean Travel + Life magazine, which will include an online video version of the programme, email marketing to the magazine’s subscribers, print advertising in the magazine, banner advertisements and a sweepstakes promotion on the magazine’s web site. The overall promotion will generate more than one million positive impressions for the BVI just as tourists in the North American market are making their winter travel plans heading into the high season…
‘The 30-minute programme will feature properties and activities on the islands of Tortola, Virgin Gorda, Anegada, Jost Van Dyke and Cooper Island. Special emphasis was placed on the Territory’s smaller accommodations as more affordable options for vacationing in the Territory. The programme is one of many ongoing efforts by the Tourist Board to promote travel to the BVI in the North American market.’